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Art Direction, Packaging Design
With no identity or packaging concepts in place, the Nu Power project was a fantastic blank canvas on which to create an exciting and contemporary looking design, destined for the shelves of Homebase, one of Britains biggest DIY retailers.
Incorporating the bright colours and sleek design of the products was essential, as was defining it’s position against existing names in the same highly competitive category. The result is a dynamic, visual driven package with crisp modern typography and images.