Creative Packaging


About the Project

I was invited to design a brand new identity and packaging concept for Sumec’s Nu Power range, which was be sold widely throughout the UK at Homebase DIY stores.



Art Direction, Packaging Design

The Brief

Bringing a new Brand to the UK

Nu Power
SUMEC UK launches it’s range of high quality lawnmowers, chainsaws and power tools

With no identity or packaging concepts in place, the Nu Power project was a fantastic blank canvas on which to create an exciting and contemporary looking design, destined for the shelves of Homebase, one of Britains biggest DIY retailers.

Incorporating the bright colours and sleek design of the products was essential, as was defining it’s position against existing names in the same  highly competitive category. The result is a dynamic, visual driven package with crisp modern typography and images.