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The world’s premier medical technology and services company needed folders to incorporate all current information for their growing range of products. Strict corporate guidelines had to be adhered to. Subtle graphics and current medtronic product information was included. A large amount of somewhat “dry” content had to be presented in a easily readable format and any accompanying graphic arranged to provide visual stimulus. A tabbing system was to be rolled out to the entire range to enable individual printed sheets to be collated or swapped.
Art Direction, Graphic Design