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KLM

DAY FRESH MENUS

About the Project

KLM’s latest innovation “Day Fresh Menu’s” is a dynamic, automated, cost saving process, allowing digital printing and flexibility for it’s range of food menu’s onboard. I was tasked with creating an animated solution to allow KLM partners to understand how the system would operate.

The Brief

Bringing innovation to the skies

KLM
Dutch airline launches it’s flexible menu printing system

Using the strict corporate palette and brand guidelines, I set about creating a graphic and stylish moving representation that would lead the viewer through the various stages of the groundbreaking system.

Working with a voiceover artist, soundtrack musician and copywriter, it was essential that every section was seamlessly added and locked to the timeline to form the perfect user experience.