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KLM’s latest innovation “Day Fresh Menu’s” is a dynamic, automated, cost saving process, allowing digital printing and flexibility for it’s range of food menu’s onboard. I was tasked with creating an animated solution to allow KLM partners to understand how the system would operate.
Using the strict corporate palette and brand guidelines, I set about creating a graphic and stylish moving representation that would lead the viewer through the various stages of the groundbreaking system.
Working with a voiceover artist, soundtrack musician and copywriter, it was essential that every section was seamlessly added and locked to the timeline to form the perfect user experience.